Analysis of market demand for heat transfer printing

by:angelacrox     2021-08-28
Compared with the current fashionable and mainstream water transfer printing technology, what are the advantages and disadvantages of thermal transfer technology? Specifically, the production of water transfer printing is more flexible and convenient, and will not be limited by the area and shape of the object. It needs special tools and equipment (just a piece of water transfer paper), so it has a wider range of applications, and the production cost is lower than that of heat transfer. It is very suitable for home users, small workshops, and fashion jewelry stores.

   Due to the heat transfer of the image, the color of the finished image will be stronger than that of water transfer, and it will not fade easily. It has corrosion resistance, impact resistance, aging resistance, abrasion resistance, and It is high temperature, fireproof, and can keep the discoloration for ten to decades. Therefore, the thermal transfer technology is especially suitable for appliances, daily necessities, building materials and other objects that have special requirements for image retention.

   For example, thermal transfer technology can be used to print trademarks, barcodes, labels, etc. on merchandise. It is precisely because of the advantages and disadvantages of thermal transfer technology that this technology is usually favored and used by jewelry stores, printing manufacturers, and building materials departments with a certain scale.

   In terms of market demand, with the continuous development of the commodity economy, manufacturers and departments have higher and higher requirements for the trademark, label and packaging beauty of their own products. For the printing industry, the concept of printing is no longer people. The traditional paper in the impression is printed. From our daily necessities to office appliances, to products in various industries such as telecom, decoration, crafts, etc., we need more, better and more practical external packaging, and most of these packaging are realized by transfer printing. , So the transfer industry has a very broad and deep market space.
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